The identity-protection threat model this tier addresses
Broker removal starves the campaign, but the synthetic-media layer needs its own defence — that’s what this tier adds.
The deepfake-CEO-wire-transfer genre was a curiosity in 2023. In 2024 it cleared a documented $25 million from a single Hong Kong incident (the Arup case). By 2026 a credible deepfake clip and a cloned voice cost little. They now run against any executive whose face is in a YouTube keynote and whose voice is on a podcast. Broker-data removal doesn’t stop this on its own. Broker data is the raw material the campaign is built from, and removal starves it. But the synthetic-media layer needs its own defence.
Executive Identity Defense is the tier where that defence lives. Verified-profile onboarding tells us what your real face and voice look like. Voiceprint and deepfake detection run against that baseline. Daily rescans cover the channels where impersonating clips appear. Domain typosquat monitoring catches the lookalike-domain layer of the same campaign. And a concierge channel handles the cases automation can’t close.
Why concierge matters more than the feature list
Automation handles most of the work; what makes Executive worth $49.99 is a real person closing the cases automation can’t.
A consumer privacy product can do roughly 95% of broker removal through automation. The last few percent are where automation breaks and a person has to pick up the phone. Think court records, niche regional brokers, an impersonating LinkedIn profile that needs a platform escalation, or a deepfake clip that needs a trust-and-safety contact. For most consumer-tier customers, that residual is acceptable. For an executive whose face is the brand and whose voice authorises wire transfers, it isn’t.
The concierge channel is what closes that gap. The features above it — verified profiles, daily rescan, typosquat, biometric defence — are real and useful. What makes Executive worth $49.99 is that a real person handles what the automation can’t.
A note on tone
No exclamation points, no “warrior” language, no military theatre. The customer at this tier is typically a senior executive who has been pitched aggressive vendors before. The pitch here is competence and discretion. Apply, get verified-profile onboarding, and get on with running your company.
See also
- Deepfake Verification — unlimited on Executive.
- Voiceprint Protection — enrolment and consent detail.
- Biometric storage policy.
- Pricing — Executive tier.
- Shield for Teams — for executives on an organisational contract.