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KnytX Shield vs Incogni

An honest, cited comparison of KnytX Shield and Incogni: pricing, broker verification, billing, and removal proof — including where Incogni genuinely wins.

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Incogni is cheaper at its standard tier. It also has a real, third-party-verified broker count. Here's where that's true, and where it isn't. Read the full picture ↓

Bottom line

Pick Incogni if the lowest entry price and third-party attestation matter most — it’s $7.99/mo on the annual plan and has a Deloitte-verified count of 420+ brokers, which we don’t currently match. Pick KnytX Shield if you want a free tier to try first, want to keep dashboard access to what you’ve paid for after you cancel, or want removal-status tracking planned for launch. Both file real removal requests; the honest gap is our broker count is self-reported, not yet audited.

Side by side

KnytX Shield vs Incogni, feature by feature

Every row below is either a published price/policy or a third-party-reported figure — see sources at the bottom of this section. Checked 2026-07-12.

Feature comparison: KnytX Shield vs Incogni
Feature	KnytX Shield	Incogni
Monthly price (entry tier) Incogni Standard pricing per its own site, checked 2026-07. The $7.99/mo rate is the annual plan; month-to-month costs more.	$8.99/mo (Basic)	$7.99/mo (Standard, billed annually)
Free tier	Yes — scan + 3 real removals/year + DELETE Act filing assist	No free tier reported
Broker count & verification Incogni’s Deloitte attestation is a real, independently-verifiable claim we don’t currently match. We flag it honestly rather than argue around it.	190+ brokers, self-reported, all counted as automated-removal coverage	420+ brokers with third-party Deloitte verification of the submission process
Removal proof / evidence Neither company currently publishes before/after removal screenshots the way Optery does.	Planned: removal-status and re-listing detail per broker in your dashboard	No public removal-proof artifacts reported (submission confirmation, not before/after proof)
Billing on cancellation Based on complaints on Incogni’s public BBB profile, checked 2026-07. We’re citing a pattern of user reports, not claiming every Incogni cancellation goes this way.	You keep access to what you’ve already paid for through the end of the billing period	User-reported complaints (Better Business Bureau) about losing dashboard access on cancellation

Sources: Incogni pricing page ($7.99/mo Standard, annual, checked 2026-07), Incogni, Inc. on the BBB (business profile & complaints), KnytX pricing FAQ — cancellation & data deletion

The honest answer

Who each one is actually for

Choose Incogni if

You want the lowest possible entry price and don’t need a free tier to try first.
Third-party attestation matters more to you than continuous re-listing monitoring. Incogni has a Deloitte-verified count of 420+ brokers it submits requests to.
You’re comfortable with annual or multi-month commitments and don’t expect to cancel mid-cycle.

Choose KnytX Shield if

You want to try a real product for free before paying — 3 real removals and DELETE Act filing assist, not just a scan.
You want to keep dashboard access to what you’ve already paid for if you cancel, not lose it immediately.
You want a dashboard that tracks removal status and re-listings (planned for launch), not a submit-and-wait workflow.

Read the full breakdown

Incogni is a real, well-funded competitor with third-party verification most of this category doesn’t have. Where Incogni is better today, its entry price and its Deloitte-verified broker count, we say so below.

What the two broker counts actually mean

Incogni’s 420+ figure carries something rare in this category: an independent Deloitte audit of how it submits removal requests. That’s a real trust signal, and Shield doesn’t have an equal one yet. Shield’s 190+ figure is the number of brokers we submit automated requests to. It’s self-reported and not yet third-party checked. Read both counts with that in mind. Incogni’s number has outside proof. Ours doesn’t, yet.

What happens if you cancel

This is the one place we think the difference really matters. Some user complaints on Incogni’s public BBB profile describe losing dashboard access when they cancel, before the paid period ends. We can’t verify every report, but the pattern is public and checkable. Our policy, like most paid software, is that you keep access through the end of what you’ve paid for.

Questions

Is Incogni bad?

No. Incogni has a real, third-party-verified process and a lower entry price than Shield’s Basic tier. The honest differences are what happens when you cancel, whether there’s a free tier to try first, and how removal status is tracked over time.

Why does Incogni have a higher verified broker count than Shield?

Incogni paid for a Deloitte review of its submission process, covering 420+ brokers. That’s a real, checkable claim. Shield’s 190+ figure is self-reported and not yet third-party audited. We’re not disputing Incogni’s number; ours just isn’t verified yet.

What's the billing complaint about?

Some user complaints on Incogni’s public BBB profile describe losing dashboard access on cancellation, before the paid period ends. We can’t verify every individual complaint, but the reports are public. Shield’s policy is to keep your access through the end of what you’ve already paid for.

Does KnytX Shield have a free tier like some competitors?

Yes. Shield’s free tier includes a broker scan, 3 real removals per year, and DELETE Act filing assistance. Incogni does not offer a comparable free tier based on current published pricing.