How to remove yourself from Oracle Data Cloud (formerly BlueKai)

How to opt out of Oracle Data Cloud (formerly BlueKai)

1. The old opt-out portal (datacloudoptout.oracle.com) no longer works. It now redirects to a closed-business page.
2. Use Oracle's Privacy Choices page instead (link below) to make a request.
3. Ask Oracle to show or delete any data it still holds. Cite the CCPA or GDPR if they apply to you.
4. Keep any reply Oracle sends as a record.

Opt-out page: https://www.oracle.com/legal/privacy/privacy-choices/

Steps last verified July 2026. Brokers change their forms — if this doesn't match what you see, tell us. Drawn from our US data broker guide.

What Oracle Data Cloud (formerly BlueKai) collects

Ad data about what you browsed and bought, used to target ads. It was never a full people-search profile.

What we'd tell a friend

Oracle said in June 2024 that it was leaving the ad business. Oracle Advertising — which included the BlueKai ad marketplace and the wider Oracle Data Cloud — closed on 30 September 2024. As of our July 2026 check, the old portal now redirects to a closed-business page, not a working form. So there's no BlueKai listing to remove the way you'd remove a Spokeo profile. To reach any data Oracle still holds, use its Privacy Choices page and ask to see or delete it.

Why this can come back

Most people-search and aggregator sites re-crawl their public-record sources on a rolling basis. An opt-out removes today's listing; it doesn't stop the site from re-pulling your record the next time it refreshes. That's the reason removal is something you check on periodically, not a one-time task — see our full removal guide for the re-listing mechanics in detail.